The first rule of style is to have something to say. The second rule of style is to control yourself when, by chance, you have two things to say; say first one, then the other, not both at the same time.
This quote emphasizes the importance of clarity and intentionality in communication, particularly in the context of style and expression. At its core, it suggests that having meaningful things to say is the foundation of genuine style—without substance, style loses its significance. The second part underscores the virtue of restraint, advocating for deliberate sequencing rather than overwhelming an audience with multiple messages simultaneously. This principle resonates deeply across many areas—writing, speaking, art, and even interpersonal relationships. When we understand what truly matters and present it thoughtfully, our message becomes more impactful. Additionally, controlling oneself to choose the right moment to express different ideas reflects emotional maturity and strategic thinking. Sometimes, in our eagerness to convey many thoughts, we inadvertently muddle our message, dilute its power, or cause confusion. By carefully selecting what to say first, then systematically delivering subsequent points, we enable our audience to grasp and appreciate our message fully. Applying this insight requires self-awareness and discernment, virtues that can significantly elevate the quality of our communication. Moreover, in professional settings, this approach fosters respect and facilitates better understanding. For artists or designers, it underscores the importance of coherence and reasoned progression in their work. Ultimately, the quote champions intentionality and discipline—values crucial for effective communication that genuinely informs, influences, or inspires.
