According to David H. Maister in "Strategy and the Fat Smoker," successful organizations thrive when they are unified by shared principles and values. This collective adherence to standards fosters a strong sense of identity and purpose, enabling teams to work cohesively towards common goals. When everyone in the organization understands and embraces these core beliefs, it creates a foundation that supports decision-making and aligns individual actions with the organization's mission.

Moreover, enforced principles ensure that all members are accountable, promoting a culture where everyone is encouraged to uphold these values. This accountability not only strengthens internal relationships but also enhances overall performance and effectiveness. By emphasizing the importance of shared governance in ethical and operational standards, Maister illustrates that the alignment of values and actions is essential for long-term success in any organization.