In Douglas Coupland's book, "Marshall McLuhan: You Know Nothing of My Work!", the author highlights the idea that politicians often prefer to prioritize their public image over their actual role and responsibilities. This focus on image can overshadow their genuine capabilities, making the representation of themselves more significant than their true essence and actions.

This phenomenon reflects a broader trend in society where appearance and perception hold considerable sway in political contexts, suggesting that the crafted persona of a politician may resonate more with the public than their real-life achievements or qualities. As a result, the powerful allure of a polished image can lead to politicians willingly relinquishing their authentic selves to satisfy the demands of their constructed narratives.