the surest way to arouse and hold the attention of the reader is by being specific, definite, and concrete. The greatest writers-Homer, Dante, Shakespeare-are effective largely because they deal in particulars and report the details that matter.
In "The Copywriter's Handbook," Robert W. Bly emphasizes that engaging readers effectively requires a focus on specificity and clarity. By being exact and detailed, writers can capture and maintain attention. The importance of this approach is highlighted by examples from renowned authors like Homer, Dante, and Shakespeare, who excelled by concentrating on significant particulars within their narratives.
Bly argues that great writing is characterized by its use of concrete details, which enhances the reader's experience and understanding. This principle applies to copywriting as well, where compelling and precise language can significantly influence the effectiveness of the message being conveyed.
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All the things you can talk about in anyone's work are the things that are least important.
Race of Cain, ascend to heaven, And cast God down upon the earth!
