In their pamphlet "Why Don't Those Salespeople Sell,"

In their pamphlet "Why Don't Those Salespeople Sell," Learning Dynamics Incorporated, a sales training firm, cites poor ability to present benefits as one of ten reasons why salespeople fail to make the sale.

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In the pamphlet "Why Don't Those Salespeople Sell," Learning Dynamics Incorporated identifies inadequate presentation of benefits as a crucial factor in sales failures. This highlights the importance of effectively communicating the advantages of a product or service to potential customers. Salespeople must be skilled in articulating how what they offer meets the needs and desires of clients to successfully close deals.

Robert W. Bly's "The Copywriter's Handbook" emphasizes similar principles in...

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Experienced copywriters turn those features into customer benefits: reasons why the reader should buy the product.

the words in your copy should be like the windows in a storefront. The reader should be able to see right through them and see the product.

In their pamphlet "Why Don't Those Salespeople Sell," Learning Dynamics Incorporated, a sales training firm, cites poor ability to present benefits as one of ten reasons why salespeople fail to make...

To sell, your copy must get attention . . . hook the reader's interest . . . create a desire for the product . . . prove the product's superiority . . . and ask for action.

Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy...

Of course, I have never agreed that creativity is the great contribution of the advertising agency, and a look through the pages of the business magazines should dramatize my contention that much...

All the things you can talk about in anyone's work are the things that are least important.

All the things you can talk about in anyone's work are the things that are least important.

There was a star danced, and under that was I born.

There was a star danced, and under that was I born.

Race of Cain, ascend to heaven, And cast God down upon the earth!

Race of Cain, ascend to heaven, And cast God down upon the earth!

"Philip Sharpe was a soldier in God's army," says the minister. "Now he marches with the angels."

"Philip Sharpe was a soldier in God's army," says the minister. "Now he marches with the angels."

For me the curse is a crutch, but the con is everything.

For me the curse is a crutch, but the con is everything.

On the way out to the car, Philip turns to me. "How could you be so stupid?" I shrug, stung in spite of myself. "I thought I grew out of it." Philip pulls out his key fob and presses the remote to...

On the way out to the car, Philip turns to me. "How could you be so stupid?" I shrug, stung in spite of myself. "I thought I grew out of it." Philip pulls out his key fob and presses the remote to unlock his Mercedes. I slide into the passenger side, brushing coffee cups off the seat and onto the floor mat, where crumpled printouts from MapQuest soak up any spilled liquid. "I hope you mean sleepwalking," Philip says, "since you obviously didn't grow out of stupid."

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The rain was pattering hypnotically on the plane's exterior.

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It isn't even good grammar. What the hell does it mean when they disappear somebody?

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