Mindy Kaling highlights the challenges of building and maintaining relationships in her book "Why Not Me?". She emphasizes that while gaining people's affection can be difficult, sustaining that affection requires consistent effort. The metaphor of bringing in Skittles daily illustrates that one must continually offer something enjoyable or special to keep people engaged and liking you.

Kaling's insight reflects a universal truth about social dynamics, suggesting that relationships require both initial charm and ongoing contributions. This ongoing investment in friendships and social interactions can be demanding but is essential for lasting connections.