The ultimate freedom for creative groups is the freedom to experiment with new ideas. Some skeptics insist that innovation is expensive. In the long run, innovation is cheap. Mediocrity is expensive - and autonomy can be the antidote. TOM KELLEY General Manager, IDEO
This quote resonates deeply with the central themes of Daniel H. Pink's book Drive: The Surprising Truth About What Motivates Us, where intrinsic motivation — including autonomy, mastery, and purpose — are emphasized as the key drivers of peak performance and creativity. Tom Kelley highlights autonomy as a catalyst for innovation within creative groups, encouraging experimentation as a form of freedom. This aligns perfectly with Pink's argument that giving people ownership...
