This is how you must be. You must become as evangelical about your promised outcome as he is about his. You must believe that you, and you alone, have the solution to your prospects problems. Even if they do not recognise those problems themselves.
In "The Extremely Successful Salesman's Club," Chris Murray emphasizes the importance of unwavering belief in your own ability to solve your prospects' problems. He suggests that salespeople should adopt an evangelical attitude toward the outcomes they promise, mirroring the enthusiasm and confidence of their clients. This deep conviction is vital for convincing potential customers, even if they are initially unaware of the challenges they face.
Murray's approach encourages sales professionals to...
