C.G. Jung, in his book "Modern Man in Search of a Soul," suggests that the concept of being "normal" serves as an appealing goal primarily for those who have not achieved personal success. He implies that societal standards of normalcy are often set by those who may not have fully explored their own potential or creativity. This presents an idea that conformity can be a safe harbor for the unsuccessful, providing a sense of belonging while potentially stifling individuality.

The pursuit of normalcy may thus reflect a fear of embracing one’s true self or aspirations. Jung's perspective encourages individuals to seek a deeper understanding of their own psyche rather than simply striving for external acceptance. By moving beyond the confines of societal norms, people can explore their true nature and achieve personal growth, leading to a more fulfilling and authentic existence.