We all need salespeople who deliver value that wasn't there before they arrived.
The quote emphasizes the essential role of salespeople in creating value for customers. It suggests that the presence of a skilled salesperson should lead to new opportunities and improvements that clients didn't have access to prior. This highlights the transformative impact that effective sales strategies can have on business transactions.
In the context of Chris Murray's book "Selling with EASE," the focus on delivering value aligns with the four-step sales cycle...