In "People, Power, and Profits," Joseph E. Stiglitz discusses how advances in behavioral economics and marketing have revealed the ability to influence people's perceptions and beliefs. This manipulation can shape consumer behavior and societal norms, often leading to choices that serve corporate interests rather than the individuals affected.

Stiglitz argues that understanding this phenomenon is crucial in addressing economic inequality and promoting a more equitable society. By recognizing how perceptions can be altered, we can develop strategies that empower individuals and foster a fairer economic system.