Morrie expresses concern about a pervasive form of brainwashing in society, where certain ideas are incessantly repeated, leading people to accept them without question. He highlights the belief that owning material possessions and accumulating wealth are inherently good, with messages of commercialism continually reinforced. This constant repetition shapes people’s perceptions to the point where they accept these values as truths.

As a result, individuals become disoriented and lose sight of what truly matters in life. Morrie suggests that this overwhelming focus on materialism clouds judgment and prevents people from reflecting on deeper, more meaningful aspects of existence. Ultimately, this critique challenges the values of modern society and urges a reassessment of priorities beyond material wealth.