Rufus highlights that what truly dismays him is the misuse of his name to justify harmful actions and ideologies. This includes wars, discrimination, and manipulative religious broadcasting, which tarnish the original intentions and values associated with his identity.
He emphasizes that these abuses and distortions, often associated with extreme or misguided representations, are what he genuinely despises. The quote from Kevin Smith's book Dogma underscores the frustration with how his name is used to legitimize destructive and unjust acts.