When your pipeline is full – with business coming out of your ears – the notion of people asking for a discount will sound hilarious, because you'll already be at capacity
Chris Murray's book "Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction" emphasizes the importance of having a full sales pipeline. When your business is thriving, overflowing with opportunities, the idea of clients seeking discounts seems amusing. This reflects a strong position in sales where demand exceeds supply, allowing businesses to maintain their pricing.
Murray’s approach highlights that a well-managed sales process can lead to success...