You see these unsold goods taking up space in busy stores and ask yourself, 'Who would ever buy such a thing? To whose antiquated and misguided sense of taste would such a thing appeal?' To the dead, I answer! The dead are the eternally out of fashion!...These piles of unsold goods are conclusive proof of the existence of an eternal and insatiable appetite.
by Ben Katchor
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In "The Cardboard Valise" by Ben Katchor, the author reflects on the strange nature of unsold goods cluttering busy retail spaces, provoking thoughts about the tastes of consumers. The question arises about who would actually purchase such items that seem outdated or frivolous, leading to a whimsical critique of contemporary consumerism.
Katchor suggests that these overlooked products cater to an audience beyond the living—an audience of the deceased, highlighting a persistent, timeless desire for objects that are out of style. He posits that the abundance of unsold merchandise serves as evidence of an enduring craving that transcends modern preferences, indicating a deeper, possibly nostalgic connection to the past.
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