Your target market are more bothered about whether what you sell will get them promoted, sacked, recognised, accepted, praised or laid.
In his book "Selling with EASE," Chris Murray emphasizes the importance of understanding your target market's motivations. Rather than solely focusing on the product itself, successful sales strategies hinge on the emotional and professional stakes of potential buyers, such as their desire for recognition or fear of job security. These factors play a significant role in influencing purchase decisions.
The quote highlights that customers are not just interested in the features...