大众媒体沼泽多样性。它使每个地方都一样。曼谷或东京或伦敦：一个角落有一个麦当劳，另一个角落有一个贝纳顿，街对面有差距。区域差异消失。所有差异都消失了。在大众媒体世界中，除了前十本书，唱片，电影，想法之外，所有内容都少了。
(Mass media swamps diversity. It makes every place the same. Bangkok or Tokyo or London: there's a McDonald's on one corner, a Benetton on another, a Gap across the street. Regional differences vanish. All differences vanish. In a mass-media world, there's less of everything except the top ten books, records, movies, ideas.)