Ruzwana Bashir is a prominent British entrepreneur and business leader. She is best known for founding and leading Peek, an innovative travel technology company focused on personalized travel experiences. Her work has been influential in revolutionizing the way people plan and enjoy their trips, emphasizing customization and user engagement. Bashir has a strong background in technology and business, having studied at Oxford University. She has received recognition for her contributions to entrepreneurship and technology, including awards that highlight her impact on the industry. Her efforts often aim to bridge the gap between traditional travel planning and modern digital solutions. As an advocate for diversity and inclusion, Bashir actively supports initiatives that promote opportunities for underrepresented groups in tech and business. She serves on various boards and advisory groups, leveraging her experience to inspire and mentor the next generation of entrepreneurs and professionals. Ruzwana Bashir is a prominent British entrepreneur and business leader. She is best known for founding and leading Peek, an innovative travel technology company focused on personalized travel experiences. Her work has been influential in revolutionizing the way people plan and enjoy their trips, emphasizing customization and user engagement. Bashir has a strong background in technology and business, having studied at Oxford University. She has received recognition for her contributions to entrepreneurship and technology, including awards that highlight her impact on the industry. Her efforts often aim to bridge the gap between traditional travel planning and modern digital solutions. As an advocate for diversity and inclusion, Bashir actively supports initiatives that promote opportunities for underrepresented groups in tech and business. She serves on various boards and advisory groups, leveraging her experience to inspire and mentor the next generation of entrepreneurs and professionals.