Every time a new client hires me for a keynote, workshop, or coaching session,...

Every time a new client hires me for a keynote, workshop, or coaching session, the first questions I ask them are, "What are the 3 top challenges your organization is dealing with? What are your goals? What problems would you like for me to help solve?"
Using their own answers, I am able to design a program that is customized specifically around their needs. It takes the focus off of Susan and centers my complete attention toward making them feel important.