The Gift that Keeps on Giving
I once had a lovely real estate client named Jane who was an elderly lady living alone. Her sons lived far away in the Pacific Northwest and she rarely saw them. I became her Realtor when she decided she needed to down-size from her larger home and buy a smaller one. Throughout this transition, we would talk, laugh, share, and bond. After we successfully completed her transactions and got her comfortably situated in her new home, I stayed in touch to nurture our friendship.
Over a year later, I got a call from her son in Seattle who was calling to inform me that his mother had passed away. And at the reading of her will it was revealed she had requested that when it the time came to sell the property in her estate, they were to call Susan Young. By making her feel special and important, I earned not only her friendship, but her loyalty and continued business.
I once had a lovely real estate client named Jane who was an elderly lady living alone. Her sons lived far away in the Pacific Northwest and she rarely saw them. I became her Realtor when she decided she needed to down-size from her larger home and buy a smaller one. Throughout this transition, we would talk, laugh, share, and bond. After we successfully completed her transactions and got her comfortably situated in her new home, I stayed in touch to nurture our friendship.
Over a year later, I got a call from her son in Seattle who was calling to inform me that his mother had passed away. And at the reading of her will it was revealed she had requested that when it the time came to sell the property in her estate, they were to call Susan Young. By making her feel special and important, I earned not only her friendship, but her loyalty and continued business.
( Susan C. Young )
[ The Art of Connection: 8 Ways ]
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