2 The firm changed its name from frogdesign
The company originally known as frogdesign underwent a rebranding, reflecting its evolution and the broader landscape of design and technology. This change marked a significant moment in its history, emphasizing a renewed focus on innovation and creativity.
In Walter Isaacson's biography of Steve Jobs, this transformation is highlighted as part of a larger narrative surrounding Jobs' vision for design and user experience. The name change symbolizes the firm's commitment to pushing boundaries in the design world, aligning with Jobs’ goals for integrating technology and aesthetics.