Steve Jobs had a tendency to see things in a binary way: A person was either a hero or a bozo, a product was either amazing or shit
Steve Jobs' perspective as described in Walter Isaacson's biography reveals a mind that embraced absolute distinctions, which can be seen as both a strength and a limitation. His tendency to categorize people and products in binary extremes – hero or bozo, amazing or shit – suggests a worldview that demands the highest standards, leaving little room for mediocrity or ambiguity. This kind of black-and-white thinking can drive innovation because it eliminates complacency and pushes for excellence. Jobs’ uncompromising standards likely contributed to Apple’s success, as he didn't settle for 'good enough' but strove for products that could be considered truly amazing.
However, this mindset might also have alienated some people or overlooked the nuances that exist in creative processes and human behavior. Human qualities and product value often reside on a spectrum, and a more blended perspective can foster empathy and a broader understanding. Jobs’ binary viewpoint reflects his intense personality and relentless pursuit of perfection, which can be both inspiring and daunting.
In essence, this quote gives us insight into the disciplined, exacting nature of a visionary leader, showing how a sharply divided perspective can propel innovation but may come with costs. It mirrors a strong belief in clear values and high standards that refuse to accept mediocrity in innovation and people, embodying a high-risk, high-reward approach in leadership and creativity.