Steve Jobs had a tendency to see things in a binary way: A person was either a hero or a bozo, a product was either amazing or shit

Steve Jobs had a tendency to see things in a binary way: A person was either a hero or a bozo, a product was either amazing or shit

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Steve Jobs' perspective as described in Walter Isaacson's biography reveals a mind that embraced absolute distinctions, which can be seen as both a strength and a limitation. His tendency to categorize people and products in binary extremes – hero or bozo, amazing or shit – suggests a worldview that demands the highest standards, leaving little room for mediocrity or ambiguity. This kind of black-and-white thinking can drive innovation because it eliminates...

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June 08, 2025

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