In Walter Isaacson's biography of Steve Jobs, he emphasizes that a successful company embodies its core values in every aspect of its business operations. This concept of "imputation" means that a business should reflect its ethos not just in its products, but throughout its entire brand experience, including packaging and marketing. Jobs believed that every detail can communicate the company's commitment to excellence and its values.

This approach is vital for companies aiming to build strong reputations and connections with consumers. By consistently conveying their values, businesses can create a lasting impression that resonates with customers, ultimately fostering loyalty and trust. Hence, ensuring that every element of the business aligns with its mission becomes crucial for cultivating a meaningful brand identity.