a good company must "impute"-it must convey its values and

a good company must "impute"-it must convey its values and importance in everything it does, from packaging to marketing.

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In Walter Isaacson's biography of Steve Jobs, he emphasizes that a successful company embodies its core values in every aspect of its business operations. This concept of "imputation" means that a business should reflect its ethos not just in its products, but throughout its entire brand experience, including packaging and marketing. Jobs believed that every detail can communicate the company's commitment to excellence and its values.

This approach is vital for...

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March 01, 2025

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