In Martina Cole's "The Business," themes of morality and the complexity of truth are explored, particularly through the lens of relationships and personal integrity. The quote by William Blake highlights the destructive power of truth when it's delivered with malice, suggesting that honesty can be more harmful than fiction when used to hurt others. This concept resonates throughout the narrative, as characters navigate the ethical dilemmas within their lives.

Additionally, the reference to a virtuous woman from Proverbs signifies the rarity and immense value of integrity and virtue. In a world often driven by materialism and deceit, true goodness stands out as a precious asset, reflecting the moral battles the characters face. Cole's work delves into the contrast between genuine virtue and falsehood, urging the reader to contemplate the real worth of character in a tumultuous environment.