In Barry Schwartz's book, "The Paradox of Choice: Why More Is Less," the author discusses how having too many options can lead to difficult decisions. When a second choice is introduced, it complicates the decision-making process, as individuals face a dilemma of balancing price and quality. This conflict can create dissatisfaction, as people may have to sacrifice one for the other.

Schwartz argues that rather than enhancing satisfaction, an abundance of choices often results in stress and regret. The trade-off between price and quality illustrates how increased options can paradoxically lead to diminished happiness and potentially poorer decision outcomes.