In his book "The Paradox of Choice: Why More Is Less," Barry Schwartz explains that striving for personal fulfillment rather than competing with others is essential for genuine happiness. He warns against the risks of social comparisons, which can lead to dissatisfaction by making us feel our achievements are inadequate. Instead, individuals should prioritize what brings them joy and meaning in their lives.

Schwartz emphasizes that success should not be defined by material possessions or societal standards. The notion that "He who dies with the most toys wins" reflects a misguided belief that wealth equates to happiness. Instead, focusing on personal values and contentment is key to living a fulfilling life.