Alex Haley emphasized that storytelling is a powerful way to engage an audience, suggesting that starting a speech with a story is far more effective than simply lecturing. This approach taps into people's natural love for narratives, making them more receptive and interested.
In his book about Steve Jobs, Walter Isaacson highlights the importance of storytelling in communication, showing that narratives can captivate listeners and convey complex ideas more effectively. Using stories creates a connection that lectures often lack, making the message more memorable.