This quote highlights the importance of fostering a collaborative and structured environment for idea generation and refinement within an organization. It underscores the value of engaging voluntary advocates—those passionate individuals eager to contribute their ideas—in a process that sharpens and clarifies those ideas through mentorship and teamwork. The involvement of leadership, including the speaker, John, and Jim Morris, signifies a hands-on commitment to nurturing creativity and practical implementation. Such an approach emphasizes that ideas, no matter how innovative or promising, benefit greatly from iterative refinement, diverse perspectives, and strategic planning before execution. The emphasis on moving swiftly to implement effective ideas demonstrates a culture of agility and responsiveness, essential traits for innovation-driven companies. This method also empowers employees or team members by involving them in decision-making processes, which can boost motivation, ownership, and accountability. In essence, cultivating an environment where idea advocates are encouraged, supported, and systematically guided leads to more feasible, impactful solutions. Overall, this process exemplifies creative leadership, where nurturing ideas from inception to deployment is crucial for sustained success and growth, aligning well with principles from the referenced book about overcoming psychological and organizational barriers to innovation.