In "The Paradox of Choice: Why More Is Less," Barry Schwartz explores the notion that having too many choices can lead to dissatisfaction and confusion. He emphasizes how this plethora of options can overwhelm individuals, making it harder for them to make decisions, which ultimately affects their overall happiness.

Schwartz highlights that Americans invest approximately $27 billion in nontraditional remedies, many of which lack scientific validation. This statistic underscores a broader concern that consumers often seek alternatives in hopes of improving their well-being, even when these remedies are not proven effective.