Public opinion plays a crucial role in shaping the future of democracies, especially in the context of authoritarian movements. When those seeking to undermine democratic institutions lack the support of the military or cannot instigate widespread violence, they often resort to influencing public sentiment as a strategy to consolidate power. This involves persuading potential allies to support their cause while discouraging critics from opposing their actions.

The ability to sway public opinion becomes a vital tool for would-be authoritarians. By fostering a narrative that gains acceptance among the populace, they can create an environment where dissent is minimized and support for democratic norms erodes. The manipulation of public opinion is thus a significant concern for the health of democracies, highlighting the importance of an informed and engaged citizenry.