In "The Paradox of Choice," Barry Schwartz explores the idea that while people often believe they desire more choices in life, having too many options can lead to dissatisfaction. When faced with numerous alternatives, individuals may feel overwhelmed and uncertain about their decisions, which can lead to regret and anxiety.

The author argues that the pressure to make perfect choices in all areas can contribute to emotional distress. Rather than enhancing our happiness, an excess of choice may complicate our lives, making it harder to feel satisfied with our decisions. Schwartz highlights the irony that increased options do not always equate to greater well-being.