In 1997, Apple's "Think Different" commercial stood out as a powerful call to creativity and innovation. The ad celebrated iconic figures who challenged the norm and made significant contributions to society. It positioned Apple as a brand for those who think outside the box and aspire to change the world, reinforcing the company's identity as a leader in technology and design.

Walter Isaacson's biography of Steve Jobs delves deep into the life and mindset of the Apple co-founder. Through interviews and extensive research, Isaacson captures Jobs's complex personality, his relentless pursuit of perfection, and his impact on the tech industry. The book offers insights into Jobs's vision that shaped not only Apple but also the broader landscape of consumer electronics.