Apple was envisioned as a unique blend of art and engineering, where creativity and technology come together seamlessly. This intersection reveals a commitment to innovation that prioritizes both aesthetic beauty and functional design. The company's philosophy embodies a vision that goes beyond typical business practices, focusing on the power of artistic expression within technological advancements.

Steve Jobs, as described by Walter Isaacson in his biography, emphasized the importance of simplicity in design, which serves to enhance user experience. This approach not only set Apple apart in the tech industry but also established a new standard for how technology can be presented and perceived, making it accessible and appealing to a wide audience.