In Laurie Notaro's book "It Looked Different on the Model: Epic Tales of Impending Shame and Infamy," the author reflects on the discomfort many women face in fitting rooms due to harsh lighting that can heighten their insecurities. She vividly expresses the idea that essential retail environments should incorporate a 'courtesy volcano' to allow women to escape the overwhelming feelings of inadequacy that arise from such experiences. This humorous yet poignant suggestion highlights the emotional toll clothes shopping often takes on women.

Notaro's commentary serves as both a critique of retail environments and an acknowledgment of the societal pressures women feel regarding body image. By advocating for an exaggerated solution, she underscores the absurdity of these pressures while fostering a sense of camaraderie among women who have similarly struggled in fitting rooms. This insight into the shopping experience illustrates a broader conversation about self-image and the expectations placed on women in contemporary society.