In "Troublesome Words," Bill Bryson discusses how a company's unique spelling or branding choices, such as using a backward letter or unusual capitalization, should be recognized without becoming overly distracting. He implies that while these eccentricities may stand out, they should not dominate the way we perceive the brand or its message in written form.

This perspective encourages a balanced approach to corporate branding, acknowledging creativity while maintaining clarity in communication. Bryson suggests that while it is important to note these unique characteristics, they should not divert attention from the content or the essence of the company itself.