In "The Paradox of Choice: Why More Is Less," Barry Schwartz discusses how an increasing number of choices can lead to negative consequences rather than liberation. As options expand, individuals may feel overwhelmed, which can cause anxiety and paralysis in decision-making rather than enhancing personal freedom. This phenomenon indicates that having too many choices can ultimately lead to dissatisfaction.

Schwartz argues that when faced with excessive options, individuals may struggle to make decisions, feeling burdened rather than empowered. This paradox highlights the idea that an overabundance of choices can tyrannize individuals, leading to regret and second-guessing instead of increased happiness. As such, fewer choices might facilitate better decisions and greater satisfaction.