At the end of the presentation someone asked whether he thought they should do some market research to see what customers wanted. No, he replied, because customers don't know what they want until we've shown them. Then he pulled out a device that was about the size of a desk diary. Do you want to see something neat? When he flipped it open, it turned out to be a mock-up of a computer that could fit on your lap, with a keyboard and screen hinged together like a notebook. This is my dream of what we will be making in the mid- to late eighties, he said. They were building a company that would invent the future.
At a presentation, someone suggested conducting market research to gauge customer desires. The speaker dismissed this idea, asserting that customers often lack awareness of their own needs until a product is presented to them. This perspective highlights the belief that innovation often precedes consumer understanding.
To illustrate his point, he revealed a prototype of a compact computer resembling a notebook, showcasing his vision for technology in the upcoming decade. He expressed...
