In "The Paradox of Choice," Barry Schwartz discusses a common human tendency: our expectations often exceed reality. This psychological feature leads us to be disappointed when outcomes do not match our aspirations. We tend to overestimate how fulfilling and satisfying things will be, which can result in dissatisfaction with our choices, even when the outcomes are objectively good.

This phenomenon highlights the complexities of decision-making and satisfaction in life. Schwartz argues that the abundance of choices in modern society can contribute to this paradox, as having too many options may lead to increased expectations and, ultimately, disappointment. Recognizing this pattern can help individuals manage their expectations and find greater contentment with their decisions.