According to Robert W. Bly's "The Copywriter's Handbook," modern consumers face an overwhelming number of ads, over twice as many as they did fifteen years ago. Despite this deluge of advertisements, people's attention has only increased by a mere 20 percent. This disparity indicates that while the volume of marketing messages has surged, consumers have become more selective and discerning about the advertisements they engage with.

This change highlights the challenge for advertisers and copywriters, who must craft compelling and relevant messages to break through the clutter. As they navigate a landscape saturated with promotional content, effective strategies will be crucial for capturing consumer interest and driving engagement.