Clever advertising can convince people to try a bad product once. But it can't convince them to buy a product they've already tried and didn't like.
Effective advertising can attract consumers to try a product, even if it is subpar. However, once someone has experienced a product that they found unsatisfactory, no amount of marketing can persuade them to make a repeat purchase. This highlights the importance of maintaining quality and customer satisfaction in a competitive market.
In his book, "The Copywriter's Handbook," Robert W. Bly emphasizes that clever marketing strategies might lure customers initially, but true success hinges on delivering a positive experience. If a product fails to meet expectations, no clever ad will change the consumer’s perception or encourage them to return to it.
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All the things you can talk about in anyone's work are the things that are least important.
Race of Cain, ascend to heaven, And cast God down upon the earth!
