The object of advertising is to sell goods
In "The Copywriter's Handbook," Robert W. Bly emphasizes the primary purpose of advertising: to sell products. He outlines various techniques and strategies that copywriters can employ to create effective advertisements that resonate with potential customers and drive sales. The book serves as a comprehensive guide for anyone interested in improving their copywriting skills.
Bly provides practical insights, illustrating how well-crafted copy can capture attention and persuade consumers. By focusing on the...