In "The Paradox of Choice," Barry Schwartz argues that while having options can seem beneficial, too many choices can lead to anxiety and dissatisfaction. People often feel overwhelmed when faced with numerous possibilities, struggling to make decisions that they believe will provide maximum happiness. This can result in regret and doubt about whether the best choice was made.

Schwartz suggests that by limiting our choices, we can actually simplify our decision-making process and improve our overall satisfaction. By focusing on fewer options, individuals may feel less pressure, make choices more easily, and ultimately enjoy their selections more fully. This perspective challenges the common assumption that more choices always lead to greater fulfillment.