In the early summer of 2004, I received an unexpected phone call from Steve Jobs. Our relationship had been somewhat inconsistent over the years; he would often reach out with enthusiasm, particularly during product launches where he sought media coverage in prominent outlets like Time or CNN. These calls showcased his intense energy and desire to capture public attention.

This particular call marked a significant moment in our interaction, as it highlighted Jobs' unique approach to communication and his relentless pursuit of media exposure for Apple’s innovations. As the author Walter Isaacson explores in his book about Steve Jobs, these dynamics reveal much about his character and the way he navigated the intersection of technology and culture.