Everyone on your team should be connected to your customers-maybe not every day, but at least a few times throughout the year. That's the only way your team is going to feel the hurt your customers are experiencing. It's feeling the hurt that really motivates people to fix the problem. And the flip side is true too: The joy of happy customers or ones who have had a problem solved can also be wildly motivating. So
Connecting your team with customers is essential for understanding their experiences and challenges. While team members don't need to engage with customers daily, frequent interactions throughout the year can significantly enhance empathy. This connection allows team members to truly feel the pain points customers face, which can inspire a stronger drive to solve those problems.
Conversely, witnessing the happiness of satisfied customers can be equally motivating for the team. Understanding the impact of their work on customers’ lives can energize employees and foster a culture of problem-solving and responsiveness. This engagement is vital for creating a committed and effective team, as described in the book "Rework" by Jason Fried.
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All the things you can talk about in anyone's work are the things that are least important.
Race of Cain, ascend to heaven, And cast God down upon the earth!
