In the book "Rework" by Jason Fried, the author critiques the practice of sending generic pitches to a mass audience, aiming for a minimal response rate. This approach often leads to ineffective communication and results in frustration for both the sender and recipients. The author highlights that such mass emails are seen as spam, diluting the possibility of building genuine connections.

The message emphasizes the importance of personalized outreach over indiscriminate marketing tactics. Instead of hoping for a random response, businesses should focus on crafting thoughtful messages that resonate with their intended audience, fostering meaningful interactions rather than merely seeking numbers.