To ensure your business achieves visibility and success, it is crucial to prioritize social media as a primary element of your strategy. Engaging in this space is not just about participation; it requires a significant commitment and effort to outshine competitors from the very beginning. Simply approaching social media in a minimal or casual manner will not yield favorable results.

According to Brian E. Boyd's book, "Social Media for the Executive," businesses must aim to excel in their social media presence. To truly stand out, it is essential to leverage social platforms effectively and distinctly, setting a high standard and making a substantial impact from the outset.