Social media takes time and careful, strategic thought. It doesn't happen by accident.
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Brian E. Boyd, in his book "Social Media for the Executive," emphasizes that success on social media requires deliberate planning and strategy. It is not merely a spontaneous activity but a calculated approach that demands time and effort to achieve desired outcomes.
Boyd's insights highlight the importance of being thoughtful in social media engagement. Executives and professionals must recognize that effective online presence is the result of careful consideration and strategic implementation rather than random posts or interactions.
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