The phrase "Form follows emotion" is a creative twist on the classic principle that design should prioritize functionality. This concept, highlighted in Walter Isaacson's biography of Steve Jobs, emphasizes the importance of emotional connections in design and innovation. Jobs believed that the aesthetic and emotional aspects of a product significantly impact user experience, suggesting that successful designs resonate with people's feelings rather than solely serving practical purposes.

By prioritizing emotion in design, Jobs aimed to create products that not only fulfilled functional needs but also inspired and engaged users on a deeper level. This approach reflects a shift in perspective, where emotional appeal becomes a driving force behind innovation. Isaacson's exploration of this idea underscores how Jobs' vision transformed the technology landscape, leading to creations that are both beautiful and meaningful to consumers.