A great company is defined by the impact it creates from the very first impression it leaves on people. The values that a company embodies should be evident immediately, shaping perceptions and expectations from the outset. This initial interaction sets the tone for how the company is perceived in the long run.

Walter Isaacson, in his book about Steve Jobs, emphasizes the importance of a company’s values and how they resonate through every aspect of its work. A strong, positive first impression can establish a lasting reputation, illustrating that a successful organization must consistently reflect its core principles to thrive.