In Walter Isaacson's biography of Steve Jobs, it is revealed that some individuals in the tech industry, such as marketing professionals, often present themselves as deeply engaged with technology while their true focus lies elsewhere. The quote highlights a critical perspective on marketing figures who prioritize image over genuine interest in innovation and technology.

This portrayal suggests a disconnect between the essence of technology and the superficiality that can accompany marketing efforts. Jobs, known for his profound commitment to technological advancement, contrasts sharply with those who merely adopt a façade of enthusiasm for the sake of their roles, illustrating the difference between true passion and shallow representation in the tech world.